{"product_id":"shotgun-shell-lip-balm-classic-vanilla-blk-24-pack","title":"Shotgun Shell Lip Balm | Classic Vanilla - BLK | 24 Pack","description":"Balmshot Black Classic — 24-Pack Countertop Display\n\nThe lip balm that sells itself. Balmshot is premium lip balm packaged inside an authentic, 20-gauge shotgun shell — the kind of impulse item customers pick up, laugh at, and buy without thinking twice. Black Classic is our sleekest color: matte black hull, brass base, all with our bestselling formula. It looks at home on the counter of a gun shop, an outdoor retailer, a hardware store, a barbershop, a truck stop, or anywhere men shop.\n\nWhat's in the box:\n\n24 individual Balmshot lip balms in the Black Classic colorway\nBranded countertop display (compact footprint, ships display-ready)\nStrong margin on a true impulse-price-point item\n\nWhy it sells through:\n\n55% of our first-time buyers tell us they bought because of the shotgun shell — the packaging is the marketing\nWorks as a self-purchase for outdoorsmen and as a gift\/stocking-stuffer for women buying for men\nTop-performing SKU at Sportsman's Warehouse and Duluth Trading\nMade in the USA, 0.15 oz, FDA-compliant lip balm in a real shell casing\n\nBest for: outdoor retailers, sporting goods, gun shops \u0026amp; ranges, hardware stores, men's gift shops, truck stops, Western wear, and any store with a male-skewing impulse counter.","brand":"BALMSHOT Lip Balm","offers":[{"title":"Default Title","offer_id":49464624578774,"sku":null,"price":155.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0471\/7350\/1079\/files\/5e84440ac0851360b879eb585f76462bf8724de8c3274c3c743ab3e316a7e829.png?v=1784851801","url":"https:\/\/homesteadgeneralstore.com\/products\/shotgun-shell-lip-balm-classic-vanilla-blk-24-pack","provider":"Homestead General Store","version":"1.0","type":"link"}